Create awareness and drive tune-in for the launch of "That ‘70s Show" into syndication. Increase loyalty and start a dialogue with viewers. Integrate the sponsor, NetZero, into the experience in relevant ways.
A nine week multi-platform promotion leveraged print, broadcast & web advertising, online outreach, and e-mail campaigns to drive the audience to an online ‘70's user experience. Participants engaged in gaming, animated sub plots, interactive environments and instant win items that drove to tune-in.
The campaign was very successful, resulting in a 4.1 Nielsen rating for the show launch, nearly 1 million unique visitors and a database of over 250,000 individuals.
Play the GAMES and watch the WEBISODES.
Social Strategy & Execution