Develop a campaign to boost FRET12’s Facebook presence and capture leads for the upcoming Mark Tremonti solo album.
CORE TWELVE CONNECT launched the Tremonti-Pack Giveaway on the FRET12 Facebook page. The giveaway included a Mark Tremonti PRS Guitar, T-shirt, DVD and Autograph. A custom “like-gated” tab was created, which required fans to “like” the FRET12 page to gain access to the sweepstakes. Fans were also able to opt-in to receive exclusive information about the upcoming Mark Tremonti solo project. Throughout the 38- day campaign, FRET12’s Facebook page underwent a staggering increase in popularity.
- The FRET12 fan page grew by 13,500+ fans
- The custom contest tab received over 50,000 views
- 15,000+ people entered the contest
- FRET12.com’s all-time daily traffic record was set
CORE TWELVE CONNECT was also able to secure a number of blog posts in both US and internationally based guitar blogs. With all the increased traffic and new fans, FRET12 experienced its best run of guitar sales since its inception.
Social Strategy & Execution