Mercedes-Benz engaged CORE TWELVE to develop a campaign that would help re-educate its vehicle owners on Mercedes-Benz Service and drive them to Mercedes-Benz Service Centers.
An online destination was created and populated with video vignettes and a virtual Mercedes-Benz concierge experience. The concept of "Quality, Value & Experience" was developed to portray why the Mercedes-Benz Service Experience is superior to others. Owners were sent a direct mail piece and html email blast driving them to the website to find their local dealer and schedule an appointment for a complimentary inspection. The campaign created awareness and generated specific leads through appointments obtained. The website and content have since been repurposed to serve as an ongoing tool for Mercedes-Benz dealers and service centers to use throughout their marketing and sales efforts.