To promote enrollment in the Academy and generate social media participation before and after attending the event.
- Develop full social media strategy
- Full acount managment of Facebook and @AMGAcademy
- Focus on creating engaging content and interaction via Facebook, Twitter and Blog
- Integrate pro driver Tommy Kendall
- Created Hashtag #AtTheTrack to organize Academy conversation on Twitter
- Linkage with other Mercedes-Benz & Tommy Kendall social media properties
Social Strategy & Execution