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Mercedes-Benz - AMG Driving Academy

Objective

To promote enrollment in the Academy and generate social media participation before and after attending the event. 

Solution

  • Develop full social media strategy

  • Full acount managment of Facebook and @AMGAcademy

  • Focus on creating engaging content and interaction via Facebook, Twitter and Blog

  • Integrate pro driver Tommy Kendall

  • Created Hashtag #AtTheTrack to organize Academy conversation on Twitter

  • Linkage with other Mercedes-Benz & Tommy Kendall social media properties 

Services

Content Creation
Social Strategy & Execution