Core Twelve Connect


Leverage a "Sneakerhead" event to create a VIP social experience that drives anticipation and awareness for a new product line. 


CORE TWELVE crafted a Nike Sportswear Showcase experience in which a select group of guest were able to preview unreleased apparel and footwear.  Event attendees gained access to this exclusive experience by entering a text message raffle. 

After making their way through the showcase guests were asked to tag a custom Nike Sportswear inspired mural by Chicago artist Hebru Brantley.  They were then encouraged to tweet pictures of their tags to the rest of the world using #OwnChicago.  Tweets were monitored by @NikeChicago in real-time and three lucky participants were awarded a custom pair of NIKEiD sneakers!

The Tweets ranged from pictures of tags on the mural to battle cries for Chicago Sneaker culture.


Content Creation
Social Strategy & Execution